Rihanna’s ‘Queen of Shandong’ moment: Fenty Beauty’s savvy China play

What happenedPop icon and business mogul Rihanna made a viral splash in China this week with a series of events to promote her cosmetics brand Fenty Beauty’s expansion in the market.The singer yesterday hosted a unique livestream on Douyin, China’s version of TikTok, appearing not only on Fenty Beauty’s official channel, but also on the…