Anastasia Bezrukova Is Launching a Beauty Brand, Minori, That’s “Only the Essentials” — Interview

So, I began the very long process of starting Minori. But thanks to John Izzo’s book and the epiphany it inspired, I was able to remove the fear element, which really helped.Allure: Where did you start? Can you walk us through the process?Bezrukova: It is a terrifying process. We kind of had to accept that…