The British Beauty Council’s Sustainable Beauty Coalition launches the Planet Positive Beauty Guide to help consumers avoid “greenwashed” products

Beauty consumers are more conscious of their purchasing choices now than ever before, yet many beauty brands continue to “greenwash” shoppers by making misleading claims about the sustainability of their products.LONDON, Oct. 29, 2021 /PRNewswire/ — A new study found that 48% of consumers are looking for more information and clarity about brands’ values and…